Your patients have plenty of options when it comes to finding a way to pay for dental services. They can opt for dental insurance through an employer, choose a dental membership network independent of your dental office, or pay out of pocket. And then there are patient membership plans for non-insured patients, a perk that you can offer that delivers better benefits than all other payment options combined.
National and regional dental membership networks are not the same as in-house dental membership plans. They might claim to make dental care more affordable with significantly reduced rates, but they operate like traditional insurance providers that limit the dental care that’s possible for a patient. Patients must choose from participating dentists to become part of a network and then show their membership card to receive dental discounts.
While patients might benefit from a plan like this, dentists do not. It’s your job to promote your patient membership plans for non-insured patients and make it clear that this is a healthcare plan option that will pay for itself, year after year.
The most successful marketing plans hit people emotionally, not necessarily financially. Dental care is a very personal thing, but it’s also an incredibly important part of healthcare that you want everyone to be able to afford. Your practice benefits greatly when you offer in-house dental membership plans, reducing the time you and your staff must spend on claims – a burden that pays for itself immediately.
As you promote your patient membership plans for non-insured patients, be sure to make the following known:
Attract uninsured patients with transparent pricing and benefits, no deductible or waiting period, no annual spending cap, and perks for paying ahead or paying for a year in advance. Deliver packages of preventive dental care services and then some, venturing into restorative and cosmetic dentistry territory. It’s your dental practice – you can do whatever you like. You can do even more with the support of Independence Dental DSO. Contact us to discuss.