Capitalize on Back-to-School Dental Marketing
If you often struggle to come up with new and effective ideas for creative dental marketing, all you need to do is look at the calendar. There is no better time of year to point out the benefit of your cosmetic dentistry, restorative dentistry, orthodontics, and general dentistry services than right now, during back-to-school season, a time of year that you can promote all the way through September.
Promote the Quick Solutions
School is right around the corner and in some areas it’s already begun. While this is not necessarily the time of year to be promoting your big solutions like dental implants, it is the ideal time of year to talk to your patients and potential patients about the services that will serve them best in this last-minute time before school begins such as:
- Teeth cleanings
- Teeth whitening
- Invisalign
- Dental bonding
- Tooth-colored fillings
- Same-day crowns
When you help patients look better and feel better about themselves at this momentous time of year, closing cases will be easy, and you’ll be creating healthier smiles for so many people.
Expand Your Targets
If you’re writing blog posts or putting together flyers or making social media posts, don’t just target one group of people. You can’t be all things to all people in every posting, but you can do multiple dental marketing campaigns and broaden your marketing to:
- Students: From teens who need braces to college students who want whiter teeth, students are the logical group to target, whether they’re in school in person or virtually.
- Teachers: All day, every day, teachers have people staring at them – and that includes their smile. Let these hardworking educators know what services you offer so they can perk up their smiles and feel good about their educational delivery.
- Administrators: Everyone wants to look good for back-to-school time, including the people who are running the show, populating the office, and making sure everything is working properly.
- Parents: The kids are back in the classroom or have left the nest – and now it’s time for parents to do something for themselves. Suggest ways they can perk up their smiles to look better at school events, in their reinvigorated social life, or at work.
Know Your Audience
If you generally treat families, this is the time of year to consider offering specials or family deals such as discounted teeth cleanings for everyone in the family, coupons for Invisalign, complimentary teeth whitening for new patients, or weekend appointment times for kids home from college. After all, along with haircuts and new clothes, parents want their kids to have clean teeth for back to school, and it’s a great time for them to tend to their own needs.
Just consider your practice and what’s prominent and tie it in with the back-to-school season. Clever taglines, hashtags, reputation management, and back-to-school art or photos will make it clear to your patients that these options are timely.
Get Dental Marketing Help
Dental marketing isn’t always easy to work out, especially when it’s your job to focus on dental care. It helps to have a dedicated marketing support team to assist you in promoting your practice through every season, holiday, and special event. When you align with Independence DSO, this dental service organization will deliver the assistance you need. Contact Independence Dental DSO to learn more.
