If you often struggle to come up with new and effective ideas for creative dental marketing, all you need to do is look at the calendar. There is no better time of year to point out the benefit of your cosmetic dentistry, restorative dentistry, orthodontics, and general dentistry services than right now, during back-to-school season, a time of year that you can promote all the way through September.
School is right around the corner and in some areas it’s already begun. While this is not necessarily the time of year to be promoting your big solutions like dental implants, it is the ideal time of year to talk to your patients and potential patients about the services that will serve them best in this last-minute time before school begins such as:
When you help patients look better and feel better about themselves at this momentous time of year, closing cases will be easy, and you’ll be creating healthier smiles for so many people.
Expand Your Targets
If you’re writing blog posts or putting together flyers or making social media posts, don’t just target one group of people. You can’t be all things to all people in every posting, but you can do multiple dental marketing campaigns and broaden your marketing to:
If you generally treat families, this is the time of year to consider offering specials or family deals such as discounted teeth cleanings for everyone in the family, coupons for Invisalign, complimentary teeth whitening for new patients, or weekend appointment times for kids home from college. After all, along with haircuts and new clothes, parents want their kids to have clean teeth for back to school, and it’s a great time for them to tend to their own needs.
Just consider your practice and what’s prominent and tie it in with the back-to-school season. Clever taglines, hashtags, reputation management, and back-to-school art or photos will make it clear to your patients that these options are timely.
Dental marketing isn’t always easy to work out, especially when it’s your job to focus on dental care. It helps to have a dedicated marketing support team to assist you in promoting your practice through every season, holiday, and special event. When you align with Independence DSO, this dental service organization will deliver the assistance you need. Contact Independence Dental DSO to learn more.