You want every patient to leave a review about their visit to your dental practice. You especially want them to leave 5-star reviews. So how do you encourage patients to give you great feedback online for a fine dental visit? How do you manage any not-so-stellar reviews? Reputation management is the key to getting the ratings you deserve, and more of them.
Whether your dental practice is old school or new school, it must have an online presence. It’s the only way to succeed, thrive, grow, and be known in your community. But a good website isn’t enough. After all, where else can patients talk about how great you are but online? You need:
When a person is seeking a new dentist, the first thing they do is go online and look for reviews. They don’t need anything fancy, but they do want legitimate, believable, user-generated content that tells them whether you’re the right dentist to call for an appointment.
Reputation management is a fine art, and it is important to have a dedicated member of your team working on this aspect of marketing and promotion so you can focus on growing your business and doing the dental care you love to do. Good reviews speak for themselves; bad reviews and complaints do too. But every bit of feedback requires a response, whether it’s a thank you, apology, reassurance, or otherwise. And this means someone must be prepared to address them. Good reputation management includes:
Word-of-mouth recommendations are powerful, but potential patients trust online reviews left by strangers just as much as the words of someone they know well. To develop a positive reputation, you want to focus on curating five-star online reviews. Here’s what you need to know:
Need assistance with reputation management? Want help getting the five-star ratings you deserve and have more patients writing online reviews? Find out if Independence Dental DSO and our marketing teams can work for you. Contact us today to learn about the benefits we offer.